Seasons gives back to the community


Seasons spreads love, one sandwich at a time

At the Seasons Annual Leadership Conference, corporate office staff and service team leaders from our retirement communities participated in a Which Wich® Superior Sandwiches, Project PB&J®, Spreading Party.

Project PB&J

Which Wich® founder, CEO and Chief Vibe Officer, Jeff Sinelli, was present to lead Seasons in a Spreading Party. Project PB&J, a program of the Which Wich Cares Foundation, donates a PB&J sandwich into the local community and one into a global fund, for every PB&J sandwich sold in one of their stores.

Sinelli says, “A simple peanut butter and jelly sandwich can change the world. PB&J brings comfort and comfort food to those in the world who need it, from those affected by natural disasters to local organizations who could use a little help.”

Spreading Parties are a great way to activate and deploy large-scale donations: individuals or organizations come together to make as many PB&J sandwiches as they can.

“Project PB&J® aims to aid in the fight against hunger by allowing customers the chance to participate in the donation of peanut butter and jelly sandwiches to organizations in local communities who provide food for those in need,” Sinelli says.

How we helped

In one hour, Seasons service team leaders and corporate employees made 8,937 PB&J sandwiches. The majority of the sandwiches were donated to Second Harvest in Toronto. The conference was held at Hockley Valley Resort near Orangeville. So, additional sandwiches and all unopened bread, peanut butter and jelly were donated to Choices Youth Shelter, The Lighthouse and the Orangeville Food Bank.

Seasons executive vice-president, LeighAnne Voll says, “I felt our Annual Leadership Conference was the perfect opportunity for our employees to come together in friendly competition while making a difference. We look for ways to connect meaningfully with our staff and residents. When we show that we care about one another and the communities where we live, we can create positive change, together.”

In addition to the sandwiches, Seasons Retirement Communities donated $500 to Second Harvest. Earlier in 2016, Seasons donated $10,000 among 10 local food banks in the communities where we operate retirement homes.   Adds Voll, “We know that there is an increase in individuals who access food banks, especially among seniors. Seasons is committed to combatting food insecurity in our local communities.”

For more information on how to host your own Spreading Party go to

For more information on how to support your local food bank, visit:

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