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Canadian seniors and the internet

Seasons-Canadian-Seniors-And-The-Internet

As you might guess, there’s a generational gap as far as surfing the web goes. The good news is, it seems to be shrinking. In the 2000s, Canadian seniors greatly increased their Internet usage. According to a 2010 Statistics Canada study, 29% of people age 75 and over and 60% of those 65 to 74 had used the Internet in the previous month. In contrast, Internet use among those age 15 to 24 was almost universal.

Older adults are tech savvy

A recent focus group at Seasons revealed that some residents in their late 80s and 90s were savvy internet users. In most cases, a desktop or laptop computer was the device of choice.  However, some had made the move to a tablet. One resident, armed with his iPad, showed us the apps he had downloaded to watch the news and his favourite sports- cricket and football (side note: my colleague and I will never refer to the sport as soccer again!)

With the 2014 FIFA World Cup frenzy reaching fever pitch, the internet is an essential tool for keeping the world connected, as well as keeping lifelong footie fans informed, even from the comfort of their Canadian retirement home.

facebook.com/trophytour/posts/581389755312550

Source: Consumption of culture by older Canadians on the Internet, by Mary K. Allen. www.statcan.gc.ca

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Amanda White

Vice President of Marketing & Communications

Amanda White is the Vice President of Marketing & Communications at Seasons Retirement Communities, bringing over 25 years of experience in the seniors housing sector. Passionate about improving the lives of older adults, Amanda thrives in creating marketing and communication strategies that resonate with residents and families. Since joining Seasons in 2014, she has been a driving force behind the company’s marketing, design, and communications teams, shaping impactful advertising campaigns and public relations initiatives that have set Seasons apart. Amanda is deeply committed to fostering a positive company culture and ensuring marketing strategies align with Seasons’ values and mission. Her collaborative approach helps strengthen internal communication and deliver exceptional experiences to residents and staff alike. Before joining Seasons, Amanda was the Regional Director of Sales & Marketing for Chartwell Retirement Residences. She holds an Honours BA from Queen’s University and earned the Queen’s Advanced Executive Certificate from the Smith School of Business in 2024, further enhancing her leadership and strategic skills.

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